Cookies & Privacy Policy
Gore Brothers is committed to protecting your privacy and the personal information that you provide to us. This policy sets out how we use, share, and protect any personal information that you give us when you use this website or use our services.
If you have agreed to receive marketing, you can revoke your consent at any time by contacting via email at [email protected] or by post at Gore Brothers Ltd 56-60 Thanet Road, Margate, Kent, CT9 1UB. Alternatively, you can telephone us on 01843 263 118.
For the purposes of the Data Protection legislation Gore Brothers Ltd is the Data Controller.
Gore Brothers Ltd offers a number of services and products for which we collect and process your information in different ways. The following sections provide further details on what information we collect from you, how we use your information and who we share your information with:
“Gore Brothers/we/our/us” refers to the Gore Brothers Ltd or its branches, registered in England at our registered office at 56-60 Thanet Road, Margate, Kent, CT9 1UB.
OUR FUNERAL SERVICES
WHAT INFORMATION DO WE COLLECT?
We collect personally identifiable information about you such as your full name, address, email address, phone number, and bank account or payment card details when you choose to purchase a funeral or other service from us, or if you communicate with us via post, phone or email.
If you have been nominated as the administrator of a funeral notice we will collect your email address as provided by the funeral purchaser.
We will only collect this information if it is necessary for the purposes of planning or arranging a funeral or cremation.
Due to the sensitive nature of our services, Gore Brothers will on rare occasions process data confidentially where the next of kin may not be present.
In the interests of training and continually improving our services, calls to us may be monitored or recorded. Calls recorded will be held for 30 days by our third-party provider.
HOW DO WE USE YOUR INFORMATION?
Funeral Services
If you purchase one of our funerals, memorials, or other services, we will use the information you have provided to administer the service. We need to do this to fulfil our contractual obligations with you. If required this will involve sharing your information with our payment processors and legal advisors if they form a part of our service to you.
In addition to the above, we may need to share your personal information with a minister, church, mason, or other third-party service providers you have chosen. These third parties will act as independent data controllers for your information and you may wish to refer to the Privacy Policy for the provider you have chosen.
We will retain your information for the duration of our relationship with you and for as long as we are required to fulfil our legal obligations. We review these retention periods on a regular basis to ensure we do not store unnecessary personal information.
Funeral Notices
We will use the email address provided in relation to the funeral notice to administer the service. We will not share the email address with any third parties, and this information is removed once the funeral notice is deactivated.
Legitimate Interests
In addition to the above we also process your information for the purposes of our own legitimate business interests:
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You may choose to opt-out of some or all of the above if possible (opting out is not possible for the items marked with an asterisk) by emailing [email protected] or in writing using the address above.
OUR FUNERAL PLANS
WHAT INFORMATION DO WE COLLECT?
We collect personally identifiable information on behalf of our provider Golden Charter (Golden Charter’s Privacy Policy and How It Affects You) about you such as your full name, address, email address, phone number, and bank account or payment card details, or if you communicate with us via phone or email. If you enquire or purchase a service online, we will collect additional information such as your IP address and any session details. We will only collect this information if it is necessary for the purposes outlined below.
Due to the sensitive nature of our services, Gore Brothers will on rare occasions, process data confidentially where a funeral plan has been purchased for another individual.
In the interests of training and continually improving our services, calls to us may be monitored or recorded. Calls recorded will be held for 30 days by our third-party supplier.
HOW DO WE USE YOUR INFORMATION?
Services
Gore Brothers will process your data on the requirement that it is necessary to fulfil our contract with you when you enquire or purchase a service from us:
If you enquire about one of our services, we will use this information to provide you with further details by either post or email. To do this we will share your information with our printing agencies.
If you purchase one of our services, we will use the information you have provided to administer your plan. If required this involves sharing your information with our payment processors and legal advisors.
We will retain your information for the duration of our relationship with you and for as long as we are required to fulfil our legal obligations. We review these retention periods on a regular basis to ensure we do not store unnecessary personal information.
Legitimate Interests
In addition to the above we also process your information for the purposes of our own legitimate business interests:
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You may choose to opt-out of some or all of the above if possible (opting out is not possible for the items marked with an asterisk) by emailing [email protected] or in writing using the address above.
CREMATORIA
WHAT INFORMATION DO WE COLLECT?
Gore Brothers receives your personal information to arrange a funeral at various Crematoria.
We also collect personally identifiable information about you such as your full name, address, email address, phone number, and bank account or payment card details when you choose to purchase a memorial or other service directly from us, or if you communicate with us via phone or email. We will only collect this information if it is necessary for the purposes outlined below.
In the interests of training and continually improving our services, calls to us may be monitored or recorded. Calls recorded will be held for 30 days by our third-party Supplier.
HOW DO WE USE YOUR INFORMATION?
Services
Gore Brothers uses this information to fulfil our contractual obligation with you, administer the cremation, grave, or memorial, and so that we can meet our legal obligations. If required, this will involve sharing your information with our memorial masons if they form a part of our service to you.
We will retain your information for the duration of our relationship with you and for as long as we are required to fulfil our legal obligations. We review these retention periods on a regular basis to ensure we do not store unnecessary personal information.
Legitimate Interests
In addition to the above we also process your information for the purposes of our own legitimate business interests:
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You may choose to opt-out of some or all of the above if possible (opting out is not possible for the items marked with an asterisks by emailing [email protected] or in writing using the address above.
OUR WEBSITE
WHAT INFORMATION DO WE COLLECT?
Gore Brothers collects personal information about you when you visit our websites including your IP address and cookie information as detailed below. If you choose to use any of the interactive features on our website, we may collect additional information such as your name, address, phone number and email address.
In the interests of training and continually improving our services, calls to us may be monitored or recorded. Calls recorded will be held for 30 days by our third-party supplier.
HOW DO WE USE YOUR INFORMATION?
We use the information collected from our website to provide you with a better service and for the following purposes:
- To provide answers to your questions asked via the website
- For internal record keeping
- To improve the content of the website
- To obtain feedback from you about our corporate responsibility programme
- To notify you about the updates to the website
- To customise the content and/or layout of the website for each individual user
- To provide you with copies of our publications which you subscribe to via our website
- To respond to your media queries about us
We may contact you by post, email or phone if you have asked us to do so.
Variations to the Policy
From time to time, we may use customer information for new, unanticipated uses that have not been previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our website to notify you of these changes. For these new purposes, we will only use data collected from the time of the policy change forward. If you are concerned about how your information is being used, you should check back at our website periodically.
Cookies
By using this website, you consent to the usage of data captured by the use of cookies. Cookies allow us to do multiple things to enhance and improve your browsing experience on our website. If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies.
We use cookies to track visitors to our website; these details are in no way personal or identifiable details and will never be shared. Our cookies are for the sole purpose of improving the performance of our website for you, the user; this includes allowing us to geo-target our users, to make websites more personal and relevant to you.
Below are the third-party tools we use:
Google Analytics
Page views, source and time spent on websites are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.
Using Google Analytics, we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future.
We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy.
Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: Google Analytics Opt-out Browser Add-on
Google Analytics Advertiser
We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
- Remarketing with Google Analytics
This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.
Google AdWords
We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.
DoubleClick
We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.
Website Optimiser
Our website optimiser uses cookies to remember your search history. The information collected is anonymous and not personally identifiable, and allows us to generate more relevant results for your searches in the future.
Call Tracking
We use Call Tracking to set dynamic phone numbers on our site. These help us identify how you found the website when you call us and allows us to identify the source that you used to find the website. It gives a better idea of our users’ requirements and lets us tailor our advertising methods in the future. If you phone us, your call may be recorded for training and quality purposes.
Visitor Tracking
We often record and monitor user’s behaviour around a website to analyse how we can improve its performance.
Customers may prevent their information from being used for purposes other than those for which it was originally collected by emailing.
If you feel that this site is not following its stated information policy, you may contact use by email or by phone.
Please click here for more information regarding cookies and our use of them.